More intimate and detailed than the seminars, the free interactive workshops have been expanded this year to offer five theatres - each focused on a key area of any successful business. The hour long workshop sessions are a genuine opportunity to learn the skills you need to grow a profitable business.
Workshops run throughout the two days of the show, and as these sessions are very popular please arrive early to avoid disappointment.
The six theatres are:
Secrets of Selling Workshops
There are three results of selling that every sales department pursues. These, as you well know, are:
- Increase the number of leads that you generate
- Maximise the sales return from these leads
- Encourage your customers to return time and time again
New Start Scotland offers your business the chance to achieve all of these results! That’s why we’ve collected a host of prominent sales experts, ranging in industries, who are willing to divulge their secrets to their success with you.
Now, we know that every company in every industry has different / successful methods, and if your sales strategy and performance is perfect, then read on… But 9 times out of 10, people can and want to improve!
Digital Marketing Workshops
These days, customers have access to information any time and any place they want or need it. This range of interactive workshops are designed for anyone who wants to get a better understanding of the key digital marketing tools and techniques available today, with a view to improving their overall digital marketing knowledge as well as measuring their effectiveness.
Social Media Workshops
You simply can’t get away from it. Social media is everywhere – #hashtag this, #hashtag that. Although it’s not completely new technology, more businesses are starting to see the vast benefits that can be gained from it, and are fully immersing themselves in the internet realm.
Social Media enables you to stay in touch with friends/colleagues/business contacts, make new ones, and keep up-to-date with the latest news and developments, in a much easier and quicker way than ever before. Here at SBE, we love it, and we think you should too. By, the way, our official Twitter page can be found at @ScotBizEx - *hint hint*.
How does this help you, you might find yourself asking? Well near enough every Tom, Dick and Harry is on it, whether it be using google, or having accounts on Facebook, Twitter or LinkedIn. Even Jane, who lives in the middle of nowhere. Ten years ago, how would you have tempted Jane to buy your products / use your service? TV? Radio? Print ads? All of which can be expensive. But now it is 2016, Jane is sat there on her smartphone -just a simple tweet or small Pay-Per-Click campaign away. You are able to directly communicate with her, and whoever else you’d like!
Tom, Dick, Harry and Jane aren’t the only ones on Social Media - your competitors are too. And if you don’t want to be left behind, you have to fully embrace it.
These high energy sessions are designed to introduce the concepts of Social Networking to people who may be resistant to it or feel they don't understand it! Our interactive Workshops are designed to shed some light on making the most of this marketing medium. By the end of the show, you could be teaching those teenagers a thing or two!
Individuals are what makes up a business, and are the foundations on which the world is run.
You may not have even started your business yet, or it may just be very small, but it is vital to bear in mind that if a company is successful in attracting and retaining high quality staff, it will prosper.
These workshops offer you the advice, information and guidance normally only available from a large, experienced corporate HR team.
Funding a new venture or growing business is often an entrepreneur’s greatest obstacle, as we’re sure you’d agree. Funding is nothing short of vital, if you are looking to start up your new business, or expand your existing small business. The options can seem complicated, confusing and impossible to access.
But paying for financial advice seems a bit ironic, doesn’t it? Thankfully for you, there is finally some free help that’ll bring you out of the financial wilderness.
Our funding workshops contain a wealth of expert information a range of funding solutions to fit your circumstance. Our advisors will offer an honest appraisal of your plans and match you with the suppliers who can provide the finance to build your business.
You can even book a 1-2-1 advice kiosk with a funding expert by emailing email@example.com
It’s nearly 2017… Can you believe that?! 2016 brought us wearable technology, the ‘Internet of Things’, 3D Printing and so much more. But is your business ready for 2017?
Keeping up-to-date with the latest technology trends may seem like an impossible task, what with the rate of development. But luckily for you, every ground-breaking business technological solution will be on show in one place, making it easier for you to prepare for the future.
This feature entails 3 exhibitors that will provide visitors with an interactive demonstration experience, introducing solutions designed to make your business smoother, add value and improve its performance.
1-2-1 Advice Kiosks
Kick-start or revitalise your business. We have assembled experts in the se... Read More
Secrets of Selling Sessions
Sales is the lifeblood of your business, these focussed, small group sessio... Read More
Microsoft Product Demonstration Area
Explore how owning a business can be transformed by the technology you use,... Read More
Digital Marketing Workshops
This year we will have specific workshops covering different aspects of dig... Read More